You can either use the Commerce Manager tool found within Facebook Business Manager or use an e-commerce platform manager, such as Shopify or Big Commerce. There are two ways to add a product catalog to your account. When creating your online shop, you’ll need to have a catalog with product descriptions. Connect your business to a Facebook Page.Register your account as an Instagram business account.To qualify, your business must meet the following: While your business may already comply with Instagram’s commerce policies, there are four other criteria your business must meet before you can set up a page with Instagram Shop enabled. Ready to start setting up your online shop with Instagram? You can have your shop available on your Instagram profile within a few quick steps! Be Sure You Meet the Requirements Now, with a few simple taps and swipes, what may have been just an intention to buy is more likely to turn into an actual purchase. Gone are the days when an online shopper had to hop from link to link to find your product (which ultimately decreased the likelihood of a purchase). Through Instagram shopping, you can bring your storefront directly to the customer, streamlining the shopping process. And the more that people like posts that include shopping tags, the more likely you are to be found in Instagram’s Explore page. When you create shoppable posts through Reels, Instagram Stories, and photos, you’re not only enticing a buyer to make a purchase, but also strengthening your brand as a valuable shopping option. Instagram Shop makes it easy for you to market products to customers through visuals. The ability to shop for products can be done via their Feed and Stories when your ads appear or when they find you through hashtag searches. Best of all, customers don’t even have to shop directly from your main business page. And with convenient features on Instagram like shoppable tags, it’s easier than ever for customers to discover products! By using these tags in your photo posts, customers are able to check out products and make quick purchases. Increases Product Discoverabilityħ0% of shoppers turn to Instagram for product discoverability. But that’s not all! Here are some other major benefits of Instagram shopping. Not sure if Instagram Shop is the right opportunity for your business? Through using Instagram Shop, you can provide your customers with easy access to your products and make it easy for your business to grow in an online marketplace. Originally launched in 2019 for major retailers, Instagram Shop now offers many businesses the ability to sell items within the Instagram platform through videos, photos, Reels, Stories, and ads! With just a simple tap, customers can purchase a company’s products through Instagram’s in-app browser without being redirected to a new window, offering a seamless shopping experience.

Instagram shops